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David Ir--vi-n-g O-re-c-k is an American entrepreneur, business salesman, and lecturer. He is the founder and marketer of the Oreck Corporation, manufacturers of vacuum cleaners and air purifiers, and is known through his appearances as a spokesman in Oreck television commercials and infomercials.
| September 17, 1923 |
Early life[edit]
David Oreck was born close to Duluth, Minnesota and attended the University of Minnesota Duluth. When Oreck was young, his father took him on a flight in a Ford Trimotor and, on the ice of Lake Superior, they landed the aircraft on skis; the experience proved so exciting to Oreck that he has been obsessed with planes and the mechanics of engines and electronics ever since.[1] In his desire to ferry airplanes to Europe, Oreck began his flight training in the Civilian Pilot Training program in North Dakota before the U.S. entered World War II.[2] Shortly after Pearl Harbor was attacked, Oreck joined the United States Army Air Corps and served as a certified pilot, navigator, and bombardier in the Pacific Theater for over two years.[2] He participated in bombing missions over Japan in what were then considered state-of-the-art B-29s.[3]
After the war[edit]
Following the war, Oreck began his career as a wholesale distributor for RCA in New York. He worked with the company for 17 years, eventually reaching the level of general sales manager. It was during this time that the American public was introduced to several new products that Oreck helped market. These items included the washing machine, the microwave oven, and black-and-white and color televisions. Oreck accompanied RCA General Manager David Sarnoff to congressional hearings when the Federal Communications Commission was attempting to develop standards for color television broadcasts.[1]
During his last years at RCA, Oreck started a charter aircraft service on the side for which he did much of the flying. Another venture involved a central antenna system in New York City that would wire apartment buildings for television use, in a foreshadowing of today's cable television. He also started a company to teach radio and television repair in Spanish by direct mail.[1]
Oreck Corporation[edit]
In 1963, Oreck started the Oreck[4] Corporation to sell vacuum cleaners by mail.[1] Here is the story as told on Oreck's website:
Oreck had acquired an abandoned design for an upright vacuum cleaner from Whirlpool and a failing RCA distribution facility in New Orleans, Louisiana. The 3.6-kg (8-lb) vacuum cleaner was a third of the weight of other machines available. Competitors, however, used this fact to criticize Oreck's vacuum cleaner's effectiveness and durability. Oreck decided to first market to hotels where lightweight would be a big positive factor. The machines now are used in thousands of hotels worldwide.
Oreck’s flagship models The Magnesium and The Elevate series vacuums are assembled in Cookeville Tennessee USA with US and globally sourced components. Oreck air purifiers are made in China. The company employs more than 1,500 at its retail stores, former corporate headquarters in Nashville,[5] Tennessee, and assembly center in Cookeville, Tennessee, to where it moved from Long Beach, Mississippi, in 2007. One such product is the Oreck XL Air 8 Purifier, which featured in an informercial running since 1999.
As Oreck has explained, he had "a good idea, a lot of energy, and no money".[1] Oreck says that it took about 20 years of hard work to begin to achieve a semblance of success, but he was a believer in Winston Churchill's maxim, "Never, never, never give up."[1]
The parent TTi company that owns Hoover, purchased Oreck as of July 2013. The company is based in China.
Later years[edit]
Oreck remains active in aviation, maintaining and flying his personal collection of aircraft, which includes a Stinson Reliant SR 10J, a Waco WMF, an Aviat Husky Amphibian, an American Champion Decathlon, a Staggerwing Beech G-17S, and a Beech T-34A Mentor.
Oreck also continues to be the company's spokesman, frequently appearing in TV, radio and newspaper advertisements, although he is no longer an owner of the company. Throughout the years these appearances have made Oreck a widely recognized spokesperson.[6] Oreck can still be seen on television infomercials with Terri Ouellette and guests such as Rosemary Jackett.
Oreck lectures pro bono at universities around the U.S., seeking to inspire young entrepreneurs and businesspeople.[7] He tells his audiences "[You can] see I'm no genius. I didn't get started until I was 40. I did it. You can do it. Only in America could this happen."[2]
David Oreck founded Oreck Pure Air Candles in 2009.[8]
Oreck published the book, Oreck, David (February 2013). From Dust to Diamonds. TAG. ISBN 978-1934606438. Archived from the original on 2014-01-07.
Personal life[edit]
Oreck has a wife, Jan; three adult children (Steven, Tom, and Bruce) from his previous marriage to Paula S-ar-no-ff (niece of David S-ar-no-ff);[9] and seven grandchildren.
ORECK--Paula S-ar-no-ff. Paula Ruth Sarnoff was born in New York City on November 12, 1926 to Irving and Minnie Ganz Sarnoff. The only niece of David Sarnoff, CEO of RCA and founder of NBC, Paula grew up in the center of our original electronic media universe. A beautiful and whip-smart young woman, Paula flowed with ease through the worlds of opera singers and movie stars, Broadway theaters and concert halls - a consummate New Yorker and a superb connector of people from the world over, especially those involved in the arts. Paula briefly attended Rochester University but academic life could not hold her attention with the glow of the City's cultural lights shining so nearby. She returned to Manhattan, married David Oreck and raised three sons while deepening her work with several prominent cultural organizations in New York and Israel. When business dictated that she and her family move to New Orleans, she turned her artistic focus to her work as an interior decorator - a business that she successfully operated for nearly twenty years. Then, with her children raised and her divorce finalized, Paula returned to New York and immersed herself again in cultural endeavors. She supported not just large cultural institutions, but also worked tirelessly creating opportunities for individual artists, specifically young classically trained musicians from Israel. Yet what made Paula the most memorable and remarkable was not her work or philanthropy, but her unbounded vivacity, engaging nature and kind heart. If growing up surrounded by artists had taught her anything, it was that imagination applied to every aspect of life. Rules rarely had any effect or impact on Paula Sarnoff Oreck's behavior and her willingness to confound convention made her not just memorable, but incredibly lovable. She thrived amongst family, friends and strangers alike and everyone who met her could not help but be enchanted by her memorable smile and engaging tales. She will be missed greatly. Paula was preceded in death by her brother, Arthur Sarnoff and her eldest son, Dr. Steven Oreck. She is survived by her sons, Thomas and Bruce, her daughters in law Kaaren, Cody and Toni, her grandchildren Gregory, Melissa, Brian, Alix, Jessica, Carly, Max and Sadie plus an extended family of loving relatives. A graveside service will be conducted Friday January 14th at 11am at Mount Pleasant Cemetery, 80 Commerce Street, Hawthorne, New York. In lieu of flowers, donations can be made to The Carl Shurz Park Foundation (https://www.carlschurzpark nyc.org/support) or The American Friends of The Israel Philharmonic Orchestra https://afipo.org/ To hear Paula's tales as she would tell them, her autobiography, "Moxie and Mirth: A Memoir" is available via Amazon.com
Philanthropy[edit]
Along with his son Bruce, Oreck has donated money and specimens to several mineralogical museums and exhibits. He has contributed to the collections of the Denver Museum of Nature and Science, the Colorado School of Mines Geology Museum, and Hillman Hall of Minerals and Gems. In addition, "the Orecks are major contributors, not only to the Jewish community but to the entire city (of New Orleans)," said Roselle Ungar, interim executive director of the Jewish Federation of Greater New Orleans. "They not only write checks, but roll up their sleeves and get involved."[10] He also made significant contributions to the Isidore Newman School in New Orleans, Louisiana.
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